I’m all on board for H&M’s conscious collection if it adds up to everything they market it to be! Recently I’ve decided to try to shop as ethically as possible, but because I spent half my money on tuition and books it’s been a tough go of it. I rely on fast fashion brands like H&M not because I need disposable clothes, but because I need affordable clothes. Now that H&M has a conscious collection, I thought I would do a little haul and review for all the other people out there who, like me, have a conscious, but don’t have an extensive income.
What is it?
H&M’s #Conscious collection is one of their sustainability initiatives. It aims to provide H&M shoppers with access to consciously created clothing ‘basics.’ In the past few years H&M has adopted a number of sustainability related initiatives; another popular one is their clothes donation. At any H&M store, shoppers can donate old or unused clothes for 15% off, and H&M will recycle these clothes by using them to make new ones.