Givenchy's 'Noir Interdit' Mascara Review

In my experience mascara is the one beauty item that people of all budgets are willing to splurge on. When Givenchy was looking for Canadian Bloggers to review their new mascara I was tres interested. People are always curious to know whether the more luxurious makeup brands are really worth the extra cash, so let me break Givenchy’s Noir Interdit Mascara down for you.
Mascara is kind of a mystery to me, why is it that in my many years of wearing makeup no brand has discovered the magical combination that gives you beautiful, full lashes? My only conclusion (and it seems kind of obvious now that I’m writing it) is that everyone’s lash needs are different. That being said, I know very few people who have a holy grail mascara that does everything they could ever want and need. Just to clarify, I have average to long lashes that are very, very, very straight (and hold 0 curl), and they’re decently thick. Things that always bother me with mascara  – it’s doesn’t dry fast enough so my lashes are straight by the time it dries (sadface), and that, no matter what the new brush/applicator technology is, some areas of my lashes always clump up and are never to be separated again.

Product Performance
The FIRST thing I noticed about this mascara is that it smells amazing. I’ve noticed this with more luxurious products before – they always seem to smell good. If that’s not something you’re into, I totally understand, but personally, to be totally and completely honest, I loooooooooove it. Good smelling mascara?! What kind of life am I living? I feel like a princess. I’m not even thinking about the things they use to make it smell nice, I don’t care! I maybe should, but I don’t!
The formula on this mascara is quite wet and takes a minute or two to dry -not the end of the world unless you have reaaaaally straight lashes that don’t hold a curl – like this gal. This isn’t a deal breaker for me because I don’t really know what the alternative is? Usually drier mascaras just flake off a ton and I’ll take straight lashes over that any day.
All in all, it’s a pretty perfect mascara. Application is smooth and even (bless this applicator), and my lashes look long and natural all! day! long! I don’t ask for much more than that. I usually have to use two or three different mascaras to do what this mascara does in one.
On the brightside…
The packaging is amazing, the product smells amazing (a good thing to me, maybe not to you), and the product actually works. ALSO – time to talk about this applicator? Easily the best part of the product is that you can bend the applicator to turn the brush on a 90 degree angle. This new angle makes it easier to apply on your left eye (if you’re right handed, vice versa if you’re left), and then you can straighten it out to do your right eye. Perfect! I just pop the tip of the brush in the tube to bend it so that I don’t have to touch the brush with my fingers. Fret not – even though it’s bendable it’s still quite sturdy. At the end of the day, everything about the product just screams quality, it’s exactly what you’re expecting to get when you buy luxury beauty.
On the downside…
You know what’s coming, don’t you? I can’t seem to find Givenchy’s own animal testing policy, but I am certain that they sell in China where it is required by law. This is all too common among luxury beauty brands as they have quite a large market in China. If you’re strictly cruelty free, I’m sure you’re already aware of this little ‘loophole’ since so many brands that claim to be cruelty free are only insofar as the borders of the country you’re living in. I’m personally not 100% sure of what my solution would be, do we boycott? I could only see them then relying even more on their Chinese market. Instead I just continue to address this issue and make sure it’s as widely known as possible, hopefully applying pressure to the brands to invest in research that could influence a change in legislature. Thoughts???
The Verdict…
I am absolutely guilty of purchasing luxury brands that test in China because they’re the only thing that I’ve found to work for me. Most luxury beauty brands are considered luxury for a reason – they create quality products that, 9 times out of 10, actually do what they’re advertised to do!  However, I will constantly purchase cruelty free products and see if they work first. My personal favourite cruelty free mascara is DHC’s Perfect Pro Double Protection Mascara.

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