Now that I (FINALLY) have a local Sephora to shop at, I’m thinking more about showcasing brands that are A. super hyped, B. easily accessed (ahem Sephora), and C. still cruelty free.
One of my biggest cruelty free turn offs is the wealth of CF beauty bloggers who only ever showcase verrrrry hippy/unknown brands. I get it. Someone has to do it, but to me it’s important that people who see CF as an afterthought can learn that there are brands that they already know and trust that are cruelty free. Those big brands, while they might already be doing well, are still just as, if not MORE worth talking about.
Without further ado, here are my top 10 favourite cruelty free brands at Sephora. For a full list of CF brands they carry, see Cruelty Free Kitty’s article. The following brands are ones who are reliable in terms of product quality, and are also cruelty free.
- Anastasia Beverly Hills, or my preferred name, ABH (SO much easier to say). ABH has put out some of my all time favourite products – their eyeshadows are AMAZING. I still use my Modern Renaissance Palette EVERY day and I’ve gone on to create my own mini-palette by them because their shadows are so lush. Their brow products are also killer – my favourite is the Dip Brow Pomade + #12 brush duo, but I’ve heard great things about the Brow Wiz as well.
- Kat Von D, ahhhhh the creator of my favourite eyeliner. Where would I be without my Tattoo Liquid Liner? I would not be killing Alexa Chung cat eyes every other day, I’ll tell you that much. This is the only liquid liner I’ve ever used that stays put and lasts in colour throughout the whole live long day. Kat Von D also has stellar reviews for her foundations, her primer, her liquid lipsticks, and MORE. All around, a favourite brand.
- Hourlgass, the goddess lighting palette brand. I only own two Hourglass products because they’re expensive and I have tuition to pay for, but it’s a brand I reach for when I want a little luxury in my life. Their ambient lighting powders are INCREDIBLE – they blur pores, add a little natural glow, set your makeup, and so on. I now also have a blush which I LOVE, and I’ve tried a few samples such as their liquid lipstick – also love. I have yet to be disappointed by an Hourglass product.
- RMS Beauty – RMS BEAUTY IS THE BEST – I tried it because all the celebrities Glossier was interviewing kept talking about it AND it was one of Emma Watson’s go-to makeup brands when she did her whole thing with the Beauty and the Beast Press Tour – if you don’t know what I’m talking about go to @the_press_tour on Insta or click here. RMS is the epitome of quality and natural beauty. I love love looooooove it. So far I’ve got their Un Cover Up Concealer/Foundation and their Un Cover Up Loose Powder but I’ve got my eye on a Lip2Cheek lip stain/blush. In addition to being cruelty free, RMS beauty likes to use natural ingredients.
- Fenty Beauty – A new one to Sephora, but already much loved. From what we hear Fenty Beauty was only tested on humans, not animals but there have been no formal confirmations of this yet. Fenty is Rihanna’s beauty line which boasts 40 foundation shades for every skin tone, as well as a multitude of other products – primarily highlighters and contouring sticks that also come in a variety of colours, for a variety of skin tones. Not only is Fenty all-inclusive for people of colour, but it’s a high quality brand that has had mostly good reviews so far. I’ve only tried the Killawatt Highlighter but I looooooove it. It’s incredible, and I’ll definitely be trying more soon.
Alternate: Since Fenty hasn’t formally confirmed their CF status, I thought I’d throw another one in there cause I’ve got a lot of CF love to go around!
Ciate – Now Ciate does do makeup, but they’re more well-known for their nail polish. I purchased one of their minis because it was on sale for $6 and I wanted free shipping: guilty. HOWEVER – it’s a beautiful colour that has a pink/coral shimmer BUT dries matte. Unreal product – it only takes one layer and lasts pretty well with a top coat. I’m SO used to doing 2-3 layers and either smudging them while waiting for it to dry OR chipping them the next day and being annoyed with myself for having wasted my time on it. I’m really surprised to find that Ciate is cruelty free, not because it’s high quality but because nail polishes tend to be behind on that game. Nail polish itself isn’t really eco-friendly and I don’t know! I feel like since nail polish is so obviously bad for you most brands wouldn’t even bother with the cruelty free thing, so I’m happy to find that they do!
When looking for cruelty free, be aware of smaller brands that are CF but are part of larger corporations that own other brands that still test on animals – Estee Lauder, L’Oreal, and Johnson & Johnson are a few big ones. ALSO some brands might claim to be cruelty free, but sell their products in China where animal testing is still required by law (Nars). It’s up to you to decide where you draw the line, but these are important factors in that decision!
Ethical sourcing is something I’m really pushing myself to be more aware of when shopping. It’s hard for me to decide where my priorities are, can I pat myself on the back for buying CF makeup when I still buy clothes made by exploited workers? I don’t think I can! But the fashion industry is being sooooo slowwwww at upping their game and fast fashion is really all I can afford – I push it when my wallet lets me but for the most part I feel stuck! And whenever you search for affordable, consciously made clothes, they’re VERY hippy in their brand and that’s just not me! So far the only clothing brand I’ve found that works for me on that side of things is Everlane. Let me know if you have any recommendations!
PS – I promise my next post will have more pretty pictures. I’m sorry.